Simba Productions would like to congratulate Criteo on their exciting new milestone! On Oct. 30th, 2013, the global technology company officially went public.
To capture the momentous occasion, Criteo reached out to Simba Productions to film the celebrations and to record interviews with Criteo personnel. Of course, going public for a company like Criteo could not be a local affair- it would be international! From New York to Japan, Criteo’s reach was worldwide!
Simba set out to simultaneously coordinate and cover the celebrations for three different Criteo offices throughout the United States. We at Simba weren’t going to let three thousand miles stop us! We were ready. We had cameras, lights, and microphones up and running in Boston, Palo Alto, and New York City.
Energy within the offices was palpable, to say the least. When founders Jean-Baptiste Rudelle, Franck le Ouay, and Romain Niccoli got on stage to ring the Nasdaq closing bell, the office walls were literally shaking with cheers and applause.
Interviews with the Criteo staff were enlightening and inspiring. They poured their hearts out with anecdotes from their first days at Criteo and with stories about what the company means to them. The day ended with champagne and cheers. For Criteo, it meant moving onto a higher plane as a company. For the Simba team, it meant another job well done.
See you next time!
~ Simba Productions
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